Sales & Marketing Coordinator

Job Description – Sales & Marketing Coordinator

Job Title: Sales & Marketing Coordinator

Job Purpose

To support the Sales & Marketing team in lead generation, customer communication, sales coordination, CRM management, marketing activities, and business development, while ensuring timely follow-up and effective coordination with clients and internal departments.

Key Responsibilities

• Make the preliminary contact with prospective customers through telephone, email, and other communication channels to understand their requirements and introduce the company.
• Conduct cold calls and other lead-generation activities to identify potential customers and business opportunities.
• Maintain and update CRM records, including enquiries, leads, opportunities, customer details, communications, and follow-up activities.
• Ensure all enquiries and leads are properly recorded and regularly updated in the CRM.
• Conduct and coordinate follow-ups with prospective and existing clients through calls, emails, and other appropriate communication channels.
• Arrange and coordinate meetings between the Sales Team and clients, including scheduling, confirmations, invitations, and other necessary arrangements.
• Communicate with clients through telephone, email, online meetings, and other appropriate communication channels as required.
• Provide a brief introduction and demonstration of the company’s software products to prospective customers and explain their key features and benefits.
• Prepare and send proposals, quotations, presentations, and other sales-related documents to customers.
• Participate in commercial and sales negotiations with customers in coordination with the Sales Manager/concerned team.
• Coordinate with the Sales Team to ensure timely action on pending enquiries, proposals, negotiations, and follow-ups.
• Assist in preparing and maintaining sales reports, enquiry status reports, follow-up reports, and other management reports.
• Assist with SEO activities, including coordination of content, keyword-related activities, website updates, and other SEO initiatives as required.
• Support other digital marketing and promotional activities as assigned.
• Coordinate with other departments as and when required to obtain information, arrange demonstrations, prepare proposals, and address customer requirements.
• Support the Sales & Marketing Manager in day-to-day sales, marketing, coordination, and administrative activities.
• Perform other duties related to Sales & Marketing as assigned by the management.

Required Skills & Competencies

• Excellent verbal and written communication skills.
• Good customer handling, presentation, and negotiation skills.
• Strong follow-up and coordination skills.
• Good knowledge of CRM systems and MS Office applications.
• Ability to confidently introduce and explain software products to prospective customers.
• Good understanding of sales and marketing processes, including lead generation and cold calling.
• Basic understanding of SEO and digital marketing activities.
• Strong organizational and time-management skills.
• Ability to coordinate effectively with clients, sales team, and other departments.
• Professional, confident, and customer-oriented approach.
• Ability to manage multiple enquiries, follow-ups, and priorities effectively.

Qualification & Experience

• Bachelor’s degree/Diploma in Business Administration, Marketing, Sales, or a related field.
• Experience in sales coordination, business development, marketing, CRM management, or a similar role is preferred.
• Experience in software/ERP sales or a technology-related business environment will be an advantage.