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Derek Fernandes ( 39 )

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General Information

  • Gender Male
  • Date of Birth 16 November 1982
  • Mobile Number 0529971166
  • Address 107, East40, D72, Al Furjan, Dubai - UAE
  • Vacancy Category  Marketing and Sales
  • Language Known English Hindi
  • Total Years of Experience 13
  • Current Salary 18500
  • Expected Salary 18500
  • Employement Type Full Time
  • Visa Status Employment
  • Interests / hobbies Running Football Travel


University of Mumbai -MIMR MBA - Finance

Masters in Business Adminstration - Finance

Work Experience

China International Duty FreeKey Account Manager

Key Account Manager (Middle East | South Asia | Africa)Sales, marketing, forecasting, supplier relations and key account management. Experienced in the travel retail industry in segments like Tobacco (cigarettes, electronic cigarettes and Vape), alcohol (wines and spirits) and health & wellness with focus on developing and maintaining relations with customers and exploring new markets and products. Worked extensively in the chinese tobacco segment, alcohol and health and wellness categories in the travel retail industry in the Middle Eastern, South Asian, African and European regions. Successfully introduced products in the various categories in the travel retail industry in key locations including Dubai, Doha, Abu Dhabi and outside of the GCC in countries like Sri Lanka, India and Maldives.o Tobacco – Chinese tobacco products (Yuxi, Yunyan and over 50 others)o Oher Tobacco Products – Heat not Burn & Vape (RELX, NOVI etc.)o Alcohol – Campari, Paul John Indian Single Malt etc.o Health & wellness – Manuka Honey Australian by Nature Procured a new alcohol brand / supplier (Paul John Indian Single Malt) for the company and managed the relationship thereafter. Engaged the global (internal and external) marketing and supply chain teams with diverse backgrounds to achieve organizational goals together. Worked in business development and category management to list heat not burn tobacco products and vape brands like RELX in travel retail markets. Prepared and maintained an excel based forecasting model for the company which is currently used in the organizations S&OP. Executed product launches with innovative marketing initiatives (WeChat red envelope promotions amongst others) for different locations based on target customers and location dynamics. Represented the company in international trade shows and overseas industry events Developed and maintained strategic long-term trusting relationships with key clients (Dubai Duty Free, Qatar Duty Free, Maldives Duty Free etc.) to accomplish growth along with short and long-term company objectives. Customer managemento Presented products and marketing strategies for new launches in key travel retail marketso Measure, track and analyze key sales and marketing metrics for various international locations.o Anticipate customer wants and needs and suggest solutionso Key point of contact for customers for all matters including marketing, sales and logistics. Gained experience with international customer’s n travelers especially chinese for cigarettes, Baiju (liquor) & Health and wellness products along with Indian single malt whiskies to Europeans, Americans and Indians.

Summary of Skills

Key Account Management | Sales and Marketing | Planning Forecasting and Strategies



Career – Life At FACTS

A career with FACTS is challenging and rewarding. FACTS is well respected for its commitments made to employees and customers alike.

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